Privacy Policy

PrimFinds ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our online store and services. It applies to all users worldwide, including customers in the United States and internationally. By using the PrimFinds website (the "Site") or providing us with your information, you agree to the practices described in this policy.

Information We Collect

Information You Provide to Us:
This is personal information you give us directly when interacting with PrimFinds:

  • Account Information: If you create an account on our Site, we collect your name, email address, and a password. You may also provide other details like a phone number or username. This information helps us set up and secure your user account.

  • Order Information: When you place an order or purchase something from PrimFinds, we collect details needed to process and fulfill your order. This includes your name, billing address, shipping address, email address, phone number, and payment information (such as credit card number or payment method details). We also record information about the products you order (for example, items in your cart or purchase history) so we can deliver the right items to you and provide customer service on your orders.

  • Newsletter Sign-Up: If you opt in to receive our newsletter or marketing emails, we collect your email address (and name, if provided) to send you updates. We will only send you promotional communications if you have given your consent. You can unsubscribe at any time by clicking the "unsubscribe" link in our emails or by contacting us.

  • Customer Support and Communication: If you contact us with a question, request, or feedback (for example, via email or a contact form), we will collect the information you provide in that communication. This may include your name, email address, and the contents of your message. We use this information to respond to you and resolve any issues.

Information We Collect Automatically:
When you visit our Site, we automatically collect certain data about your device and your interaction with our website:

  • Usage and Device Data: We collect technical information such as your IP address, browser type, device type (e.g. mobile or desktop), operating system, and referring website (the site that brought you to PrimFinds). We also track your activities on our Site – for example, the pages or products you view, the amount of time you spend on pages, the links you click, and the date/time of your visits. This data helps us understand how our website is being used and can assist in improving our services and user experience.

  • Cookies and Analytics: Like most websites, PrimFinds uses cookies and similar tracking technologies to enhance functionality and collect usage data. Cookies are small text files stored on your device that remember information about your visit. We use essential cookies to enable site features (such as keeping you logged in, remembering your cart items, and processing payments) and analytics cookies to help us understand how customers use our Site. In particular, we use Google Analytics, a web analytics service, which sets cookies to collect information about your use of the Site. This information may include your browsing behavior on PrimFinds (e.g. pages viewed, actions taken, and time spent) and general location information (e.g. city or region, inferred from your IP address). The data collected via Google Analytics is aggregated and used to analyze site traffic and performance – it does not directly identify you by name. We use these insights to improve our website’s layout, content, and services. For more details on the cookies we use and how to manage them, please see our Cookies Policy.

How We Use Your Information

We use your personal information for the following purposes:

  • To Process Orders and Provide Services: We use your contact and payment information to process transactions, fulfill your orders, and deliver the products you purchase. This includes using your details to send order confirmations, receipts, and shipping notifications, and to arrange for shipping through our delivery partners. We also use this information to handle returns or exchanges, and to provide customer support related to your purchases.

  • To Manage and Maintain Your Account: If you create an account, we use the information in your profile to maintain your account and provide you with relevant features. For example, we keep your order history so you can review past purchases, and we use your login credentials to authenticate your access to your account.

  • To Communicate With You: We may use your email address or phone number to communicate important information regarding your orders or our services. This includes sending service emails (e.g. updates on order status, delivery tracking information, or notifications about changes to our terms or policies). If you have opted in to marketing communications, we will also use your contact information to send you our newsletter or promotional offers (such as special deals, new product announcements, or other updates from PrimFinds). You can opt out of marketing emails at any time, as noted above, and we will only send text messages if you have expressly agreed to receive them.

  • For Analytics and Improvement: We use data (including browsing and analytics information collected through cookies) to understand how our customers use our Site and how we can make it better. For instance, analyzing which pages are most visited or how users navigate our store helps us improve site layout and design. This data also helps us diagnose technical problems and adjust our product offerings to match customer interests. Overall, this usage information is used to enhance your shopping experience and ensure our website works smoothly on different devices and browsers.

  • To Ensure Security and Prevent Fraud: We may use personal and technical information to protect our website, business, and other customers. For example, we might use your IP address or purchase history to detect and block potentially fraudulent transactions or to prevent misuse of our services. We also keep logs of certain activities to help troubleshoot security issues and protect against unauthorized access to accounts.

  • To Comply with Legal Obligations: We use and retain your information as needed to fulfill legal and regulatory requirements. For example, we maintain records of transactions to comply with tax laws and financial reporting obligations. We may also use your information to comply with other laws or regulations that apply to our business (such as consumer protection regulations) or to respond to lawful requests by public authorities.

How We Share Your Information

Your privacy is important to us, and we do not sell or rent your personal information to third parties for their own marketing purposes. We share your information only in the following contexts, and always with appropriate safeguards in place:

  • Service Providers (Third-Party Processors): We share necessary information with trusted third-party companies that provide services to us, to help us run our business and provide our services to you. These providers are bound by contracts to protect your data and only use it for the specific purpose we request. This includes:

    • Shopify (Hosting Platform): Our store is built on the Shopify platform. Shopify Inc. provides us with the online e-commerce platform that hosts our website and stores our data. When you provide information to PrimFinds (for example, when placing an order or creating an account), that data is processed and stored through Shopify’s secure systems (databases and servers). Shopify is a reputable company that complies with data protection laws and employs strong security measures (such as network firewalls, encryption, and access controls) to safeguard personal data. Shopify will only access and use your information as needed to support our store (for example, to maintain our website and process transactions) and is not permitted to use it for other purposes. For more details, you can review Shopify’s own Privacy Policy (available on Shopify’s official website) to understand how they handle personal information.

    • Payment Processors: When you make a purchase, your payment information (such as credit card details or other payment data) is transmitted securely to our payment processing partners (e.g., Shopify Payments, PayPal, or credit card processors). These payment processors are specialized services that adhere to the Payment Card Industry Data Security Standards (PCI-DSS) and other applicable security regulations. That means your card details are encrypted and processed over secure networks. PrimFinds does not store your full credit card number or CVV code on our own servers. Instead, that information is handled by the payment gateway. The payment processors use your information only to process the transaction you’ve authorized and for related purposes like fraud prevention. They are contractually obligated to keep your payment data confidential.

    • Shipping and Fulfillment Partners: In order to deliver your orders to you, we share the necessary shipping details with postal services or courier companies (for example, USPS, UPS, FedEx, or other delivery partners). This information typically includes your name, shipping address, and in some cases your phone number or email (so that you can receive shipment notifications or resolve delivery issues). These partners use your information only for the purpose of delivering your package and will not use it for any other reason.

    • Email and Marketing Service Providers: If you have subscribed to our marketing communications or newsletters, we may use a third-party email service (for example, MailChimp, Klaviyo, or a similar service) to manage our mailing list and send out emails. In doing so, we provide your email address (and name, if applicable) to that service. They act on our behalf to send you the emails you signed up for. They are not allowed to use your email address except to send PrimFinds communications as instructed by us. Similarly, if we run promotions or surveys, we might use trusted platforms to assist, and we would share only the information required for those services.

    • Analytics Services: As mentioned, we use Google Analytics to help us understand website traffic and usage. Google Analytics is a third-party service that will have access to certain usage data collected via their cookies on our Site. This means Google may receive and process some information about your device and browsing behavior (which does not include your name or contact information, but can include IP address and browsing data). This data is aggregated by Google and provided back to us in the form of statistics (like overall website visitor counts, popular pages, etc.). We use these insights to improve our site. Google is not allowed to use this data except to provide analytics services to us and they are governed by their own privacy policy in doing so. If you prefer to limit this sharing with Google, you can disable analytics cookies as described in our Cookies Policy.

  • Legal Requirements and Protection: We may disclose your personal information if we are required to do so by law or if such action is necessary to comply with a legal obligation. For example, we might have to share information in response to a court order, subpoena, or a lawful request by government authorities (such as for meeting national security or law enforcement requirements). Additionally, we may share information when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request. In such cases, we will only share the information that is reasonably necessary and will object to overbroad requests when appropriate.

  • Business Transfers: If PrimFinds undergoes a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your personal information may be transferred to the new owner as part of that transaction. This would be done to allow the service to continue for you. If such a transfer happens, your personal information will remain subject to the promises made in this Privacy Policy (unless you are notified otherwise). We will inform you (for example, via a notice on our website or email) of any change in ownership or use of your personal information, as well as any choices you may have regarding your personal information, in the event of a business transfer.

In all cases, we require that third parties with whom we share personal data agree to handle it in accordance with applicable privacy laws and only for the purposes of providing their services to PrimFinds. We do not share your personal information with any third-party companies for their own independent marketing or advertising use.

Data Security

We take the security of your personal information very seriously. PrimFinds, in partnership with Shopify, implements a variety of technical and organizational measures to protect your data from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption: Our website uses Secure Sockets Layer (SSL) technology to encrypt data in transit. You can verify this by the "https" and padlock symbol in your browser’s address bar when interacting with our Site. This encryption applies to sensitive information such as payment details and login credentials, ensuring that if data is intercepted during transmission, it remains unreadable.

  • Secure Data Storage: Personal data we collect is stored on Shopify’s secure servers or other cloud storage solutions with robust security. Shopify maintains industry-standard security practices, including firewalls, intrusion detection systems, and regular security audits, to protect the data on its servers. For example, credit card information is handled by PCI-DSS compliant systems as noted, and any stored payment tokens are protected.

  • Access Controls: We limit access to personal information to those employees, contractors, and service providers who need to know that information in order to process it for us. For instance, our customer service team can view your order details to assist you, but they cannot see your full credit card information. All personnel with such access are trained on confidentiality and data protection.

  • Monitoring and Testing: We (and Shopify) regularly monitor our systems for possible vulnerabilities and attacks. We keep our software and security protocols up to date. Security patches and updates are applied promptly to protect against the latest threats. We may also perform periodic vulnerability assessments or engage security experts to test the resilience of our site.

While we strive to use commercially acceptable means to protect your personal information, it's important to understand that no method of transmission over the internet or electronic storage is 100% secure. Thus, we cannot guarantee absolute security of information. In the unlikely event of a data breach that affects your personal information, we will notify you and the appropriate authorities as required by law. We also encourage you to take steps to protect your data — for example, use a strong, unique password for your PrimFinds account and do not share it with others.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including as described in this Privacy Policy, and for legitimate business or legal purposes. The criteria we use to determine retention periods include:

  • Account Data: If you have a PrimFinds account, we will keep your account information on file as long as your account is active. You can choose to delete your account, in which case we will remove or anonymize the personal information associated with it (unless we need to keep certain data for legal reasons, as explained below).

  • Order and Transaction Data: We retain records of your purchases and transactions to provide customer service (e.g., for returns or warranty inquiries) and to comply with legal and financial obligations. For example, we must retain certain purchase information for accounting and tax reporting purposes. Typically, transaction records are kept for at least several years as required by tax law or financial regulations. After that time, we will delete or anonymize those records if they are no longer needed.

  • Communication Data: If you contacted us (for example, via email or chat), we may keep those communications for a short period to ensure we have a history of your request in case of follow-up. Unless needed for ongoing support, we generally delete or anonymize customer service correspondence after resolving your inquiry, except where we believe in good faith that we are legally required to keep it (for example, evidence of specific transactions or communications in case of a dispute).

  • Marketing Data: If you have subscribed to our newsletter or marketing emails, we will retain your email address on our mailing list until you unsubscribe or ask us to delete it. Once you unsubscribe, we may keep your email address on a suppression list to ensure we honor your opt-out (so we don’t accidentally send you emails again), unless you request full deletion.

  • Analytics Data: Information collected through cookies and analytics is typically aggregated and not stored in a way that’s directly tied to your identity. However, raw analytic logs may be retained by our analytics providers (like Google) for a certain period. We generally rely on Google Analytics’ retention settings, which may keep aggregated data for up to 14 months or as configured. This data is used for trend analysis and is not personalized.

When we no longer have a legitimate business need or legal obligation to keep your personal information, we will securely dispose of it. This may involve deleting it from our databases, or in some cases, anonymizing the data so it can no longer be associated with you. (For example, we might aggregate data into a statistical form that no longer identifies you.)

Your Rights and Choices

You have certain rights and choices regarding your personal information, and we want to make it easy for you to exercise them. PrimFinds is committed to complying with applicable data protection laws worldwide, which may grant you the following rights:

  • Right to Access: You have the right to request a copy of the personal information we hold about you and to obtain information about how we process it. This is sometimes called a "data subject access request." We will provide you with a summary of the data we have about you, typically within a reasonable timeframe.

  • Right to Correction: If any of your personal details we have are incorrect or outdated, you have the right to ask us to correct or update them. For instance, if you realize your shipping address or contact email on file is wrong, you can update it in your account settings or ask us to change it. We encourage you to keep your information up to date for the best service.

  • Right to Deletion: You can request that we delete your personal information. This is sometimes called the "right to be forgotten." For example, you can ask us to delete your account or remove specific information we have about you. Keep in mind, we may need to retain certain information for a period of time to meet legal obligations or legitimate business needs (for example, we cannot delete information related to an order that we are still processing, or we may need to keep a record of your purchase for tax purposes). If that’s the case, we will explain it to you. Otherwise, we will make good faith efforts to honor your deletion request and erase your data from our records.

  • Right to Opt Out of Marketing: If you have previously given consent to receive marketing communications from PrimFinds, you can withdraw that consent at any time. As noted, you can click the "unsubscribe" link in any promotional email to stop receiving future emails. You can also contact us directly to be removed from our marketing list. We will promptly honor your request. (Note: even after you opt out of marketing, you might still receive transactional messages from us, such as emails about your orders or updates to our policies, as these are not promotional.)

  • Right to Withdraw Consent: In cases where we rely on your consent to process your personal information (for example, if you consented to our use of certain cookies or to receive newsletters), you have the right to withdraw that consent. Withdrawing consent will not affect the lawfulness of any processing we already did while we had your consent, but it will stop the future processing of your data for that purpose. For example, if you withdraw your consent to non-essential cookies, we will stop collecting data via those cookies on future visits (after you adjust your cookie settings or notify us).

  • Right to Non-Discrimination: If you exercise any of the rights above, we will not treat you unfairly. In other words, we will not deny you services, charge you different prices, or provide a different level of quality because you exercised your privacy rights. Your relationship with PrimFinds remains the same regardless of whether or not you choose to opt in to marketing or exercise any privacy rights.

  • Additional Rights for Certain Regions: Depending on where you live, you may have additional privacy rights. For example, residents of the European Union (under the GDPR) have rights to object to processing or restrict processing of their data in certain circumstances, and a right to data portability (to receive their personal data in a commonly used format). California residents have the right to know the categories of personal information we have collected about them and the sources of that information, as well as the right to not be subjected to certain types of data sharing. PrimFinds’s policy is to extend key privacy rights to all our customers where practical, so even if you are outside these regions, you are welcome to make such requests and we will do our best to accommodate them.

To exercise any of your rights, please contact us using the information provided in the "Contact Us" section below. For certain requests, we may need to verify your identity to ensure we don’t disclose or modify information for someone else by mistake. For example, we might ask you to confirm some details we already have on file or to log in to your PrimFinds account (if you have one) as verification. We will respond to your request as soon as possible and within any timeframe required by law. If we cannot fulfill your request (due to a legal requirement or another valid reason), we will explain the reasons to you.

Use of Shopify Platform

PrimFinds is hosted on the Shopify Inc. e-commerce platform. Shopify provides the infrastructure and technology that powers our online store. Because of this, Shopify plays an important role in handling your data:

  • Data Handling by Shopify: When you use PrimFinds (for example, by creating an account or placing an order), the personal information you provide is also stored on Shopify’s servers. Shopify acts as our data processor – they process data on our behalf to help us deliver our services to you. Shopify has access to the personal information needed to perform their role (such as your name, email, address, order details, and payment information for transactions). However, Shopify is contractually and legally bound to keep your information confidential and to use it only for the purposes of providing services to PrimFinds (and by extension, to you as our customer).

  • Compliance and Security: Shopify is a large, established e-commerce provider and is committed to data protection compliance. They comply with major privacy regulations worldwide, including the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the U.S., among others. Shopify is also certified Level 1 PCI DSS compliant, which is the highest level of certification for payment data security – this means they follow strict protocols to secure payment card information. Shopify regularly updates its security measures and privacy practices to adapt to new laws and to protect merchants and customers.

  • Shopify’s Privacy Policy: For transparency, you may refer to Shopify’s Privacy Policy for more details on how Shopify collects and uses personal information. In summary, Shopify may collect some technical data about visitors to PrimFinds (such as IP addresses or device info) to ensure our site’s functionality and security. They may also use cookies necessary for the platform to run. All such processing is covered under Shopify’s privacy commitments. If you have specific questions about Shopify’s handling of data, you can consult their policy or contact us for more information.

In essence, Shopify is our trusted partner in operating the PrimFinds store. We rely on their robust systems to keep your data secure. If you have any concerns about how your data is handled within the Shopify platform, please let us know and we will provide further information or assistance.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, to keep up with legal requirements, or to improve clarity. When we make changes, we will post the revised Privacy Policy on this page and update the "Last Updated" date below. If the changes are significant, we may also notify you through other means, such as by emailing a notice to you (if you have an account or have provided your email) or by placing a prominent notice on our Site.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the PrimFinds Site after any modifications to this Policy will be considered acceptance of the changes, to the extent permitted by law.

Last Updated: June 24, 2025

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way your personal information is handled at PrimFinds, please contact us. We are here to help and will gladly assist you.

Contact Email: info@primfinds.com

You can reach out to us by email at the address above for any privacy-related inquiries (for example, questions about your data, requests to exercise your rights, or complaints). You may also contact us through the customer support section of our website. We will do our best to respond promptly to your message and address your needs.